Among the great trends that have marked us in recent years, one phenomenon stands out above all: the presence of the Internet in our daily routine. Millions of users access the digital environment every day, and several times a day, to get information, interact, work or benefit from an offer.
From the commercial point of view, this impressive expansion is reflected in the very high sums of consumers who use electronic commerce platforms to acquire products without leaving their home; from air tickets, clothes of all kinds or shoes for all ages, show tickets, appliances, and cultural products such as records or books, to filling the supermarket’s Paysalhatach.
If you have an eCommerce and you want to stand out from the beginning, use this marketing guide for your online store and you will get visitors to know, value and choose your virtual business.
Having a presence on the Internet through a corporate website or a profile on social networks is not the same as promoting an online store. Before embarking on an eCommerce project, your company must assess which business model best suits its present and future needs, be very clear about its market niche, and build its communication and sales strategy based on it same.
And it is that although having a digital business is the almost unanimous and predictable trend, it implies not only certain management and organization challenges but also new ways of applying Marketing to your online store and that it is well positioned, promoted and provides security in the entire process of selling your products.
If you are still in an embryonic phase of this new commitment, the first thing you need to know is that there are various online business models. More precisely, four:
- Own online store: It consists of creating a web page for the direct sale of products or services. An online store never closes but works 24 hours a day, 7 days a week, and allows you to include the entire product catalog with detailed information, photographs and contact information. Through it, you can easily manage and control the company’s orders, stock and invoicing.
And if you also invest in web analytics, you will be able to get to know your customers better based on their purchasing habits and preferences. Of course, this model must have the necessary technical and economic resources to create an attractive eCommerce such as paysalhatach.com that allows you to reach the largest possible number of customers and that works quickly and safely to generate trust.
In this sense, we can advise you not only to put your store online but also so that customer service, reliability and speed in the shipping processes are aspects that are taken care of down to the smallest detail.
- Marketplaces: These trading platforms connect buyers and sellers from all over the world. They are the online version of the large shopping malls, where we can find stores dedicated to the sale of all kinds of items and enjoy a large influx of people. In exchange for a fee for its presence on the platform and/or a commission for each transaction, your brand can opt for this model and obtain easy access to customers with guaranteed traffic, reducing online advertising costs to gain visibility.
- Flash Sales: The fast sales model is carried out through platforms that channel online offers and promotions that are only available for a period of time and that apply great discounts on new products and services to attract customers. Some of the best known are Groupon or Letsbonus, but there are others focused on specific categories such as travel, fashion or training. The challenge that can be presented to you later is how to retain customers once your offer expires, needing a Marketing strategy for your online store that is comprehensive and with long-term projection.
- Dropshipping: This is one of the models that are growing the most in the eCommerce environment and that consists of opening an online store for the sale of products that are manufactured, stored and distributed by other suppliers. In this drop shipment model, it is the supplier who delivers the product to customers and handles possible returns, while your brand is responsible for customer service and billing.
